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Adobe announces Firefly AI Assistant as it expands into agentic AI tools

Adobe is doubling down on artificial intelligence with a new tool designed to help users create and edit projects across multiple Adobe products.

Adobe Creative Cloud logo on a gradient background
Adobe Creative Cloud logo

Adobe’s Firefly AI Assistant is agentic, meaning it can perform complex tasks and make decisions on its own. Instead of requiring continual guidance, agentic AI works independently to achieve a goal set by the user.

So, essentially, you’ll tell the assistant what you want, and the assistant will take the steps to make that happen. According to Adobe, it will be able to execute “complex, multi-step workflows across Adobe’s Creative Cloud apps including Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and more.”

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