Apple experienced a massive 20% increase in Chinese iPhone sales during the first quarter of 2026, marking the strongest performance of all vendors in the country.
Apple’s iPhone 17 series has proven popular in China
Apple’s iPhone 17 series has proven popular in China
The quarter, ending March 2026, saw Apple’s iPhone sales increase by the biggest percentage since the final quarter of 2020. With a 20% increase in iPhone sales when compared to the previous year, there are thought to be multiple reasons for Apple’s strong performance.
At the very top of the list, per Counterpoint Research’s report, is strong sales of the newly released iPhone 17 series of devices. Apple made the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air available in September 2025.