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Apple at 50: Gil Amelio, the CEO who brought back Steve Jobs

Gil Amelio had the shortest reign of all Apple CEOs, but maybe the greatest impact as, practically despite himself, he set the stage for how the company would survive.

Two middle-aged men stand close, facing each other seriously against a dark background, both in formal clothing, appearing to be in an intense or thoughtful conversation
Steve Jobs (left) and Gil Amelio (right), failing to see eye to eye – image credit: Apple

Gil Amelio is yet another Apple CEO who has never had the profile of Tim Cook, Steve Jobs, or John Sculley. If he’s remembered for his time running Apple, it is because he had the firm acquire NeXT and so was responsible for Steve Jobs returning to Apple.

Long time AppleInsider readers may also remember that Jobs successfully worked to oust Amelio from the role. But what’s not even that well known is that Jobs may even have been taking revenge.

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