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Ternus will be more decisive than Tim Cook, claims one insider

Unsurprisingly, the first reactions from inside Apple to John Ternus becoming CEO are positive, but one source insists he will be better at making decisions than Cook.

Man in a blue T-shirt speaks with hands raised, standing in a library aisle with bookshelves and blurred people studying at wooden tables in the background.
Incoming Apple CEO John Ternus during an iPad launch – image credit: Apple

From September 1, 2026, Apple will have its eighth CEO as John Ternus takes over from Tim Cook. As markets react to the news, Bloomberg claims to have the inside track on just how the news has been received by Apple staff.

It refers to multiple colleagues of Ternus’s, reporting that they have described him as willing to make decisions. In comparison, Cook was reportedly more prone to take a consensus before acting.

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