Apple’s results at the 2026 Webby Awards emphasize the company’s wide-ranging focus on both services and marketing, with wins for Apple Pay and a Messi sports campaign.

Apple Pay

Apple Pay
Apple Pay has won both a general Webby Award and a People’s Voice Award in the ceremony’s Shopping & Retail, Consumer Apps category. The company’s video “Lionel Messi Intercepts the Super Bowl” also won the Social Video, Individual award.
The Webby Awards are presented by the International Academy of Digital Arts & Sciences. The program recognizes excellence across apps, video, podcasts, and digital media.