Apple has opened a new building as part of the Apple Park campus, with The Observatory being a subterranean venue for product demonstrations, including the iPhone 16..
The outside view of Apple’s new building, The Observatory [Dezeen]
The outside view of Apple’s new building, The Observatory [Dezeen]
Aside from the main building, visitors to Apple Park attending product launches will be familiar with the Steve Jobs Theater. However, a new building is being opened up to coincide with the “Glowtime” event that attendees will interact with for the first time with the iPhone 16.
Revealed in a series of photographs from Dezeen, The Observatory is Apple’s latest construction effort. Taking the form of a subterranean building, the “contemplative space” will be used to demonstrate new products as part of launch events.