Nothing has been decided, and months of deliberations are still ahead, but Epic Games is taking a premature victory lap and rereleasing “Fortnite” globally (except Australia).
Epic’s latest move comes with an Apple-inspired ad
Epic’s latest move comes with an Apple-inspired ad
If you only listened to Epic CEO Tim Sweeney, you’d think the Epic versus Apple trial was already decided. In yet another marketing-style push, Epic is attempting to sway legislators around the world with a flashy ad campaign.
A press release and a new social media ad from Epic Games are promoting the return of Fortnite to the App Store globally, well, at least outside of Australia. The ad is an obvious homage to Apple’s iPod campaign featuring silhouettes and headphone cables.