Skip to content

App Store fraud prevention a big numbers game powered by AI & human review

Artificial intelligence has helped Apple’s human-based App Store Review process prevent over $2.2 billion in fraudulent transactions in 2025. It also rejected more harmful apps than ever before.

Blue rounded square award block with a metallic cutout of the Apple App Store logo, resting on a wooden surface against a plain white wall
The App Store is seeing more submissions all the time. Malicious app submissions are also increasing in number.

Policing the App Store for malware is a task for the App Store Review team, which is getting tougher over time thanks to AI-assisted app development. However, artificial intelligence is also helping Apple combat harmful versions of apps.

In a review of the 2025 submissions, Apple claims it had prevented over $2.2 billion in potentially fraudulent transactions. This brings the total over the last six years to more than $11.2 billion.

Continue Reading on AppleInsider | Discuss on our Forums