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Latest Apple Immersive rollout exemplifies Apple Vision Pro’s entire problem

Apple isn’t doing a good job shaking the accusations of abandoning the Apple Vision Pro platform when you observe how it handles sharing information about exclusive content like Immersive Video.

Close-up of Apple Vision Pro viewed from inside, showing two reflective lenses surrounded by black padding and a white textured head strap in the foreground
Apple Vision Pro needs more attention from Apple

I’m an Apple Vision Pro enthusiast that sees a lot of potential in the platform. It’s still a main device in my workflow that I like to visit multiple times a week to get some focused writing done.

However, it isn’t surprising in the least that Apple randomly dropped a trailer for its next Immersive Video on Wednesday morning in 2D on YouTube. It isn’t on a subject I’m particularly interested in, but it is one of very few videos shot in this format for the very expensive platform.

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