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Apple Cinema is trying to appease the wrath of Apple’s lawyers

Apple Cinemas appears to be backing down in its trademark fight against Apple, as a new report claims the two sides are now looking for an out-of-court settlement.

Building signage reads 'Apple Cinemas' with logos for ScreenX and ACX on a light-colored wall.
Apple Cinemas is being sued by Apple. Image source: Apple

Apple has objected to what it sees as trademark infringement by Apple Cinemas, and movie theater company says its reflects its longstanding geographic routes in New England.

Now according to New Hampshire ABC affiliate WMUR, a court hearing scheduled for May 26, 2026, was postponed. Reportedly, both Apple and Apple Cinemas filed a motion to continue the case.

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