The battle to rework the failed Apple Intelligence initiative and Siri stems from a fateful meeting of executives, that triggered a major restructuring of Apple’s AI efforts. Here’s what happened, and when it all went down.
Craig Federighi promoting Apple Intelligence – Image Credit: Apple
Craig Federighi promoting Apple Intelligence – Image Credit: Apple
Monday’s WWDC keynote address is expected to be heavy on AI features in iOS 27 and Apple’s other operating systems.
It should also bring to an end a turbulent period for the company. After the initial launch of Apple Intelligence and its seeming failure, as well as repeated delays for the promised Siri revamp, it had to do something.