Apple briefed the EU on how Siri AI worked months ago and tried to find a compromise. The European Union stood firm and insisted keeping other vendors out of the new feature was illegal under the DMA.
EU users will not get the new Siri AI features in iOS 27 – image credit: Apple
EU users will not get the new Siri AI features in iOS 27 – image credit: Apple
Apple made the unusual step of taking time in the WWDC keynote to say that Siri AI would not be coming to the European Union. It was a public announcement aimed at blaming the EU for preventing users from getting the new iOS features.
Now Apple has stepped up its PR fight by detailing how it says the EU is intractable over its demand that would see privacy controls stripped away. Briefing journalists after the WWDC keynote, Greg Joswiak has revealed that Apple went further than ever before in attempting to negotiate with the European Commission.