Why the MacBook Neo got a price hike, and why it really shouldn’t have

Apple has increased the price of the MacBook Neo from $599 to $699, a move that is as disappointing as it was inevitable amid ongoing global RAM and storage price and availability tensions.

Light green laptop open on a wooden table, displaying a colorful green and yellow abstract screen, with a white smartphone lying face down nearby and a red chair in the background

Apple increased the price of the MacBook Neo to $699

Apple has also increased the price of a number of products, just avoiding increases on iPhone, Apple Watch, and Airpods. For now.

It’s the price of the poster child MacBook Neo that is perhaps most disappointing.

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