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From rumors to titanium, bad debts and a new backer — Apple Card is seven years old

With its move to JP Morgan Chase, Apple Card is facing its first major change — but don’t assume that the story of how it got to here is anything but a rocky road.

White Apple credit card with name Michael Ohara and chip, resting on a smartphone displaying a blurred financial app screen with balance and colorful bar charts
The physical Apple Card that hasn’t changed since 2019

Apple Card and all of Apple’s financial services that go along with it, do seem a very long way from how the company started out. But it isn’t at all far from how in the 1980s, the company looked into financing in order to sell its expensive new Macintosh.

It’s hard now to be certain when this started, but at least one Apple Computer-branded credit card existed in 1984. Then there was one consumer credit card and one business one in 1986, a year after Steve Jobs left the company.

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