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Facebook & Instagram’s addictive design could cost Meta $12.5 billion

Meta’s Facebook and Instagram both use “addictive design” that could fall foul of the European Union’s new Digital Services Act, and the European Commission has already preliminarily found Meta’s iPhone apps are in breach of its rules.

Tablet screen displaying Instagram app page with open button, colorful Instagram logo, and search bar on gradient background.
Instagram and Facebook’s design may break the EU’s rules

In a press release shared today, July 10, the European Commission put Meta on notice. A few core aspects of Meta’s smartphone apps are at the core of the Commission’s investigation.

Meta now has the right to defend itself. But if the Commission’s preliminary findings are confirmed, Meta will be on the hook for a fine “proportionate to the nature, gravity, recurrence and duration of the infringement.”

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