The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant.
Apple Support already has a chatbot, and soon, Apple Store will too
Apple Support already has a chatbot, and soon, Apple Store will too
Apple has been slowly increasing its use of AI tools both internally and in public-facing apps. While Apple still relies on humans for some support inquiries, AI is being offered in more locations.
It seems Apple may have let slip that a new feature is coming to the Apple Store app. The Virtual Shopping Assistant feature is called out in the Apple Store app privacy policy, which was first spotted by MacRumors.