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Apple hits 1.5 billion subscription milestone, still falls short of Wall Street wants

Apple has reached 1.5 billion paid subscriptions across its platform, adding another milestone to an Apple Services business that generated record June-quarter revenue of more than $30 billion.

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CEO Tim Cook disclosed the milestone during Apple’s fiscal third-quarter earnings report. Apple didn’t provide a breakdown showing how many subscriptions belong to its own services or third-party apps sold through the App Store.

The figure represents paid subscriptions rather than 1.5 billion individual customers. A single customer can hold multiple subscriptions, and multiple devices in use, across services such as iCloud, Apple Music, Apple TV, and third-party apps.

Apple’s Services division generated $30.74 billion during the June quarter, up 12% from a year earlier and setting a new June-quarter record. Revenue increased across advertising, the App Store, AppleCare, music, video, iCloud, and payment services.

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