Apple has already raised prices on Macs and iPads to absorb the costs of increased RAM costs, but an iPhone price hike is still expected. The competition may have provided a hint as to how much.
Prices haven’t moved for the iPhone 17 lineup, but almost certainly will for iPhone 18
Prices haven’t moved for the iPhone 17 lineup, but almost certainly will for iPhone 18
Prices went up across many product lines, including ones like Apple TV, Apple Vision Pro, and Mac to compensate for the AI-induced RAM shortage. Only the iPhone remained untouched by price hikes, but new premium devices launching in September will almost definitely see higher prices.
According to the “Power On” newsletter from Bloomberg, Apple’s competition could provide a hint about where iPhone prices might go. It’s all guesswork with no indication of knowledge of Apple’s actual plans, but the idea works simply because of the volumes Apple sells iPhones at.