Apple’s online store has gone dark as the company prepares to open preorders for the iPhone 18 Pro lineup.
Apple Store down ahead of iPhone 18 Pro preorders
Apple Store down ahead of iPhone 18 Pro preorders
As anticipated, Apple has taken its online Apple Store offline to prepare for the launch ahead of iPhone 18 Pro and iPhone 18 Pro Max. This year, the iPhone 18 will not launch alongside its higher-end counterparts.
Apple routinely takes its online store offline before major product launches and preorder windows. The familiar “Be right back” message appears while customers wait for the store to reopen.