The new Apple Music Hall – image credit: Apple
Apple Battersea is home to both an Apple Store and the company’s main UK offices, each housed within the iconic Battersea Power Station. Now there’s also Apple Music Hall, a 600-seat auditorium with 48-speaker spatial sound system, 16 or more cameras, two audio recording studios, and a broadcast video control room.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Oliver Schusser, Apple’s vice president of Apple Music and International Content said in a statement. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”