Apple’s iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.
Unboxing the iPhone 16 Pro Max
Unboxing the iPhone 16 Pro Max
Let’s see if Apple’s Journal app picks up on today’s unboxing and recommends an entry about it. While in every case it is the device itself we believe we’ve paid for, part of our money does go on the packaging — and it’s remarkable how well Apple does this.
It may seem a bit much to praise a box or two, but fine. The ever-shrinking Apple packaging is no casual afterthought, it is always precision designed to use the least material, but remain strong enough to survive being transported around the world.