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Apple still doesn’t understand gamers in spite of iPhone being a gaming powerhouse

An interview with the new App Store Worldwide head shows Apple is still playing by the same rulebook that fails to nail down what gamers want or need from a mobile platform.

Gray handheld game controller attached to an iPhone displaying an orange Apple Arcade screen, set against a dark background
Apple still doesn’t quite get what gamers want

If you’ve been following Apple long enough, you’ve heard this one before — Apple is finally serious about gaming. That’s the mantra we’ve heard time and again from various product releases and Apple executives, but beyond financial success, it’s hard to believe.

An interview conducted by Polygon with Apple’s App Store Worldwide head Carson Oliver. The usual successes were listed, like having a Mac gaming app, powerful GPUs in Apple Silicon, and gaming-specific developer tools.

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