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Simplicity and Siri AI are the HomeView’s killer features, says Apple

The new Siri AI is the “magic” of HomeView, according to Apple execs, but part of that is how little users should have to interact with it.

Smart home device with a large tilted touchscreen showing colorful app icons and widgets, sitting on a kitchen counter near a metal cup and marble cutting board
Apple’s HomeView.

HomeView is Apple’s new $299 home hub device, and it was long rumored to be ready but waiting for Siri AI. Now that both that and the hardware are out, Apple has been stressing just how significant Siri AI is.

“With the magic of Siri AI, [HomeView] comes together in a way that we haven’t been able to deliver before,” Kaiann Drance, vice president of product marketing for home, told The Verge in a new interview.

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