Apple has revealed how it used music itself to create the visuals for its new Apple Music rebrand that features a “made by sound” rippling visual sting.
Detail from Apple’s video about its rebranding of Apple Music – image credit: Apple.
Detail from Apple’s video about its rebranding of Apple Music – image credit: Apple.
First Apple remade its Apple Music logo into a more chunky design, then it unveiled a new visual identity at the opening of its Apple Music Hall in Battersea, London. Now in a new video, Apple has revealed how months of work went into the design.
“For the rebrand of Apple Music, we wanted sound to create the visuals,” says the narrator of Apple’s new video. “How do we take this idea of music and distill it into something visually beautiful? Essentially the idea was to create the perfect sound wave.”