Apple TV+ is continuing to step back from high-profile theatrical releases of its movies, with the forthcoming “F1” racing drama seen as one more test after a series of flops.
Brad Pitt and George Clooney in ‘Wolfs’
Brad Pitt and George Clooney in ‘Wolfs’
Apple was the first streaming service to earn a Best Picture Oscar, with “CODA” in 2022, but otherwise its movies have not been hits on the big screen. Following low box office returns for films including “Killers of the Flower Moon,” Apple curtailed plans for theatrical releases.
That decision began with “Wolfs,” which instead got a foreshortened and limited distribution of a week in theaters, before streaming on Apple TV+ from September 27. Now according to Bloomberg, Apple plans to repeat this greatly reduced theatrical window for each of its next films — except one.