Despite years of rumors and an extensive body of patents regarding a smart Apple Ring, a new report claims the company has no plans to actually release one.
A render of a ring with the Apple logo.
A render of a ring with the Apple logo.
Apple has been researching smart rings for two decades — or at least there have been rumors for that long — but now we’ll have to hold our breath for a lot longer. According to Bloomberg, the issue is less technical, and more pragmatic marketing.
“Apple isn’t actively developing a ring and has no plans to launch one,” wrote Mark Gurman, “[because it] would detract from the Apple Watch.”