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Adobe introduces new AI features for faster video, photo, and design workflows

Adobe is expanding its suite of generative AI features across Firefly, Creative Cloud, and enterprise tools, with new updates aimed at faster workflows and integrated content creation.

A stone church is set in a lush green landscape with blue sky, accompanied by design tool elements and text suggestions on editing.
Image Credit: Adobe

Adobe is sharing details about its latest AI tools and updates at Adobe MAX 2025. The company highlighted new Firefly features, Creative Cloud improvements, and enterprise-focused AI innovations during the conference.

Adobe says the updates will make it easier for creators to produce and manage content across its Creative Cloud ecosystem. Many of these features are in either public or private beta, and are now powered by Firefly and partner model integrations.

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