There are many reasons to prefer Apple Maps to vastly more successful Google Maps, but reportedly the lure of advertising revenue has finally made Apple decide to remove one of them.
Apple Maps
Apple Maps
For at least three years, Apple has been said to be first considering and then actively investigating adding adverts to Apple Maps. Each time, the chief source for the rumor has been Bloomberg — and now the publication is back again with more.
This most recent report claims that the decision has been taken to move ahead with the project. The claim is that starting as soon as 2026, Apple will allow businesses to pay to have their entries in some way displayed more visibly within Apple Maps.