Apple has attempted to shield customers from memory and storage chip price increases, but it has “become unsustainable.” Price change timing hasn’t been shared.
Chip shortages could affect iPhone pricing in the fall
Chip shortages could affect iPhone pricing in the fall
One of the most predictable parts of Apple is its price structure. It’s basically a feature of the product, so price changes are very rare and heavily considered.
In an interview with The Wall Street Journal, Apple CEO Tim Cook says that product prices will have to increase to account for chip shortages. While the company has worked its usual supply chain magic to mitigate costs, things have exceeded its ability to shield customers.