Despite calling Apple’s Q2 earnings solid, which did beat Wall Street expectations, analysts are suggesting customers rushing to beat tariffs helped keep numbers up in uncertain conditions.
iPhone pricing could change to help with tariff costs
iPhone pricing could change to help with tariff costs
Apple CEO Tim Cook got ahead of its earnings with a statement to CNBC suggesting that it didn’t see a significant pull-forward in demand in Q2 2025. The company beat Wall Street estimates with $95.4 billion in revenue.
Analysts, however, aren’t buying that narrative from Apple. Each report viewed by AppleInsider insists that pull-forward demand caused by panic buying before the extreme tariffs in April buoyed the quarter.