A new report on Apple Vision Pro filled with old data suggests the headset is a “rare failure” for Apple, that is, if you consider $157 million in revenue in a single quarter a failure.
Reports on Apple Vision Pro’s success are at odds with reality
Reports on Apple Vision Pro’s success are at odds with reality
Apple Vision Pro launched in February 2024 with a flashy, if heavy, exterior and exorbitant price. After a year of slow updates, minimal software support, and few native experiences, Apple managed to ship around 500,000 units in the first year.
According to a report from The Financial Times, Apple is struggling to make Apple Vision Pro take off, and cuts in production and marketing help signify that. It sources multiple reports, like production cuts in 2024 and an IDC estimate on holiday sales to reach its conclusion.