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Another Apple ad campaign crashes and burns under pressure from viewers

Just two weeks after release, the latest chapter of Apple’s “The Underdogs: OOO” has been pulled, under withering criticism from the Thailand government and viewers.

Woman with a curious expression leans toward the camera, with two people smiling in the background at a busy place.
Actor and comedian Mia Schauffler stars in a new “Underdogs” ad for Apple

Back in 2019, “The Underdogs” was a seemingly one-off ad showing a group of office colleagues. Since then, it’s become a whole series of adventures in advertising.

In the style of 2023’s episode, the new edition is a ten-minute comedy thriller called “The Underdogs: OOO (Out of Office).” Having left their corporate office jobs to start a company in 2022’s video, the team is now trying to secure an order for their packaging business.

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