Mobile gaming downloads are falling worldwide, but higher player spending is making the App Store more profitable anyway.
Apple Arcade
Apple Arcade
Mobile game downloads declined worldwide in 2025, but in-app spending remained strong. Rising player spending is reinforcing Apple’s App Store revenue model.
Mobile games raked in $82 billion from in-app purchases in 2025, with an average of $1.62 per download, even though total downloads dropped. Developers are now focusing more on keeping players and boosting subscriptions rather than quickly gaining new ones.