Apple is overhauling the App Store with new subscription tools, personalized recommendations, and marketing features that give developers more ways to attract customers and grow their businesses.
Developers have more options in the App Store
Developers have more options in the App StoreApple announced the changes on June 8 during WWDC 2026 as part of an effort to help developers grow on the App Store. New features include subscription options for groups, businesses, and schools.
Users will see new recommendation tools that explain why specific apps appear across the App Store. Apple will roll out those features alongside new marketing tools throughout 2026 that help developers promote apps and reach potential customers.