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App Tracking Transparency under the gun by German antitrust investigators

Germany’s antitrust regulator is reviewing Apple’s revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps.

App Store icon on a mobile screen with a red notification bubble showing the number three.
Germany examines updated tracking guidelines

The review is led by the Bundeskartellamt, Germany’s federal antitrust authority. Officials said Apple’s earlier App Tracking Transparency (ATT) prompts gave the company’s own apps a more favorable presentation than those shown to developers’ apps.

Apple agreed to revise those screens after the regulator raised concerns. The company plans to standardize the wording, content, and visual layout for every app category.

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