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Apple at 50: Michael Scott, the company’s first CEO, made bold and bad choices

As Apple hits 50 years old, AppleInsider recounts the pivotal role of each of its CEOs, starting with the very first one, Michael Scott. He made bold choices, but he made them badly.

Smiling older man with glasses resting his chin on his hand, looking directly at the camera against a dark background
Michael Scott, age unknown — image credit: Business Insider

Steve Jobs was not Apple’s first Chief Executive Officer. While he founded the company on April 1, 1976, with Steve Wozniak and Ronald Wayne, Jobs had no experience running what was aiming to become a large company.

So a CEO was needed, but actually Apple’s first two chief executives are tightly interlinked. Mike Markkula would become the second one, but he hired the first — and then later persuaded that first to leave.

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