In tantalizingly brief comments, Apple’s Greg Joswiak and CEO heir apparent John Ternus have come closer to discussing the future of Apple Vision Pro than ever before.
Apple Vision Pro review: stuck in place
Apple Vision Pro review: stuck in place
Analysts have called the Apple Vision Pro a rare failure, even if Apple sold $157 million worth in the Christmas 2025 quarter. Then there have also been accusations of Apple’s penny-pinching means Apple Store demos failed to convert into sales.
That’s all subjective, but it does seem that more than two years in, Apple hasn’t decided what to do with the Apple Vision Pro. But in a new interview with Tom’s Guide, the only thing Apple’s senior vice president of worldwide marketing Greg Joswiak is unsure about is when its spatial computing will take off.