There’s plenty to like, admire, and definitely dislike about Steve Jobs, but he did an incredible job saving Apple, and will forever be treated like a rock star.
Steve Jobs with the original Macintosh in 1984 – image credit: Apple
Steve Jobs with the original Macintosh in 1984 – image credit: Apple
The greatest thing that Gil Amelio, Apple’s fifth CEO, ever did was pave the way for Steve Jobs to become its sixth. It was great for Apple, it was great for users, but it was probably horrible for Amelio himself.
That’s because what he did was have Apple acquire Steve Jobs’s failed NeXT firm. As part of that acquisition he got Jobs as no more than an advisor.