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Apple Business Connect extends to online firms, adds branding features

Apple’s free business promotion service is now available to companies without a physical location, such as online-only ones, plus it offers more branding options.

Three smartphone screens showing: contactless payment ($17.25), email inbox with six messages, and an incoming call from Walgreens customer service.
Apple Business Connect users will be able to display logos and brand names — Image credit: Apple

Apple Business Connect launched in 2023 as a free way for firms to promote themselves through Apple’s services such as Maps, and Wallet. Companies register with Apple and can fill out a Business Connect form with logos, images, and so on, which will then be displayed on Apple Maps.

The service is free, but it was specifically limited to businesses with physical locations, such as retail stores. Now, however, any firm can go to businessconnect.apple.com and register without having a real-world address.

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