Apple has confirmed its purchase of Israeli startup Q.ai, a company working on technology to help devices like iPhones better understand the spoken word in challenging conditions.
Siri could be about to get a helping hand
Siri could be about to get a helping hand
Reuters reports that Q.ai’s team will join Apple, including its CEO Aviad Maizels. This is the second company Maizels has sold to Apple, following a 2013 sale of PrimeSense.
While Apple hasn’t confirmed how much it paid for Q.ai or why it chose to buy it, its focus on machine learning was clearly a key factor. Johny Srouji, Apple’s senior vice president of hardware technologies, said that Q.ai “is a remarkable company that is pioneering new and creative ways to use imaging and machine learning” in a statement.