The Apple Card isn’t the customer service standout it once was, with new data showing satisfaction slipping as consumers chase richer perks elsewhere.
Apple Card
Apple Card
The 2025 study gave Apple Card a satisfaction score of 624 out of 1,000. This was down from 654 in 2024.
The drop pushed it behind Hilton Honors American Express, which scored 641. It also fell behind Costco Anywhere Visa by Citi, which scored 629 in the best co-branded credit cards category.