Apple is continuing to up its social game, with the brand launching a new Instagram handle to help highlight the creator community, and show what it’s like inside the company.
A glass “hello” sculpture inside Apple Park
A glass “hello” sculpture inside Apple Park
The new Instagram account, @helloapple, is where Apple will share a variety of news and information in one place that is easily accessible. This is alongside the official Apple newsroom and other accounts it operates on various social platforms.
Users can expect to see stories from creators around the world, highlighting how Apple products change their lives. It sounds like a mini, social media version of Apple’s inspiring videos that play before its major events.