Apple’s famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.
Apple Fifth Avenue prepares for the iPhone 18 Pro launch – image credit: Apple.
Apple Fifth Avenue prepares for the iPhone 18 Pro launch – image credit: Apple.
The first pre-orders of the iPhone 18 Pro and iPhone 18 Pro Max are arriving and they are also now in Apple Stores around the world. There have been crowds outside stores in Kuala Lumpur, one of the earliest Apple Stores to open, but now there’s something special in New York City.
Apple Fifth Avenue is normally open 24 hours a day, every day, but it has been briefly closed ahead of the iPhone 18 Pro launch. It reopens at 8 A.M. Eastern, and as revealed by Apple CEO John Ternus himself, it’s already looking a little different.