Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.
Apple Intelligence glow at Apple Fifth Avenue
Apple Intelligence glow at Apple Fifth Avenue
The iPhone 16 lineup launches around the world on Friday, and Apple is ready with decor representing a feature that won’t launch publicly for a few weeks. Despite that, Apple has leaned heavily into promoting the AI features for the lineup.
The glowing Fifth Avenue store was shared by X account @RetailArchive and first discovered by 9to5Mac. The glowing cube decor is reminiscent of the Apple Vision Pro launch when it built a giant model of the headset.