Amid slowing phone sales, Apple gained ground at the country’s largest carriers by offering both premium and affordable iPhones.
iPhone 16e
iPhone 16e
U.S. smartphone sales fell 2% year-over-year in the first quarter of 2025, according to new data from Counterpoint Research. The drop was driven by weaker demand in the premium segment, where devices priced above $800 saw the sharpest slowdown.
The cooling high-end market reflects broader consumer caution amid inflation concerns and delayed upgrade cycles.