Forget gimmicks, forget AI tools and tricks, a new survey has made it clear that Apple Intelligence and other manufacturers’ generative AI implementations just don’t matter to most buyers.

The tortoise wins the race

The tortoise wins the race
A poll by CNET and YouGov revealed that only 11% of U.S. smartphone owners upgrade for AI features, a significant decrease from 2024. In contrast, price is the top priority at 62%, followed by battery life at 54%, storage at 39%, and camera quality at 30%.
Apple has faced criticism for trailing Samsung and Google in the AI race. Samsung plastered Galaxy AI across the Galaxy SWX, Z Fold 7, and Flip 7. Google packed the Pixel 10 with Gemini features.