Apple Intelligence is an important catalyst for iPhone and iPad sales, according to Morgan Stanley, which has also declared it to be its top stock pick.
Apple Intelligence will change Siri in iOS 18.
Apple Intelligence will change Siri in iOS 18.
Apple Intelligence could be a groundbreaking change to the way people use smartphones, but it does require users to be on newer devices. This is anticipated to be a very good thing in the view of Morgan Stanley analysts.
In a note to investors seen by AppleInsider, the prospect of Apple Intelligence to improve device sales has helped push Morgan Stanley’s price target for the company’s stock from $216 to $273. This upgrade also makes Apple the analysts’ “Top Pick” for investors.