Facing competition from Meta’s improving Quest headset line, Apple is having to think hard about the future of its own Vision hardware.
Apple Vision Pro
Apple Vision Pro
The Apple Vision Pro is presented as a premium mixed-reality headset, but one entering an already occupied marketplace. With the prospect of Meta increasing its footing in the market, Apple has to take a long hard look at itself when it comes to head-mounted displays.
Following the introduction of the improved Quest 3S headset at a price one tenth of the Apple Vision Pro, Apple is now rethinking its current course.