Long-time Apple pundit John Gruber has launched an uncharacteristically strident attack against what he says are Apple’s lies over the Apple Intelligence roll-out. And, he’s spot-on with his arguments and conclusions.

John Gruber (far right) with Greg Joswiak (left) and Craig Federighi (center) after WWDC 2024 — image credit: John Gruber

John Gruber (far right) with Greg Joswiak (left) and Craig Federighi (center) after WWDC 2024 — image credit: John Gruber
For years, John Gruber has hosted “The Talk Show,” an extended post-WWDC conversation with Apple executives such as Craig Federighi. He’s also written about Apple extensively, and in recent months has been increasingly critical of Siri — as have others, including AppleInsider, but now he’s gone further about what he calls the AI fiasco.
“The fiasco here is not that Apple is late on AI,” he writes. “The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that.”