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Apple makes room for new Macs by rethinking retail Vision Pro demo stations

Apple is set to streamline its retail displays, making way for new Mac models by downgrading the Apple Vision Pro demo experience.

VR headset on a table with a blurred, colorful background featuring a glowing blue light and red accents.
Apple Vision Pro

Starting November 8, Apple will pilot a revised store layout in select retail locations, merging the Vision Pro demo and display tables. The shift will make space for the latest Mac products, including the M4 models.

The new format will reduce the two separate Vision Pro tables — a layout for demo and display units — into a single, multifunctional table. Along with accommodating new Mac displays, Apple’s move will address low Vision Pro sales.

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